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Research digest · 2025 / 2026

What the major firms actually say.

A curated reading list of AI-in-organisations research from the firms that companies actually trust with strategy calls: BCG, McKinsey, PwC, Deloitte, KPMG, EY, plus OpenAI's own economic research, and our own work at Quadrance. Big consulting houses love to publish. Here are the reports worth the hour they take to read.

Why this page exists

Anyone making a career bet on AI is going to be quizzed on the landscape - by interviewers, by colleagues, by bosses asking "is this even going to last". The short answer is yes, here are eight sources that tell you why. The long answer is in the links.

Each card below names the firm, the report, the year, and the two or three findings you should carry with you. Read one a week for eight weeks and you will speak with more authority about AI-in-orgs than 95% of the room.

Note on accuracy: Report titles, years, and URLs below are the best-known public references at time of publication. Research series are updated by the firms regularly - if you hit a 404 on any link, search the firm's Insights page for the current edition.
From the editor

The necessity of upskilling, and why Claude.

After reading all eight reports above, it is hard to miss the pattern: organisations are moving faster on AI than their people are, and the delta is widening. Every quarter the "AI-fluent" colleague you sit next to is a little further ahead. That gap is where the real career exposure is - not in the firms that cut headcount, but in the colleagues that become indispensable faster than you do.

In a forthcoming LinkedIn article, I argue the only rational move is to pick one frontier tool, learn it deeply, and use it every day. My pick is Claude. Not because it is the best at every task - that race is won and lost every six months - but because it is the best at the tasks that matter most in transition: thinking with you, writing with you, building with you. Patient, precise, does not flatter, does not gaslight. For anyone retraining into AI from a non-technical start, it is the fastest path from zero to useful I have found.

Publishing soon on LinkedIn

The article link will be added here once the piece is live on LinkedIn. To update: edit the ARTICLE_URL const near the bottom of this page's source.

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